The birthplace of blue jeans, the main hub for the American poetic avant-garde in the 1940s, and currently the haven for tech savants and creative agencies – San Francisco. We chatted with Jeffrey Lee of Doublewood Denim to find out more about the city that inspires all these artistic and intellectual leaps.

ODE TO MY BLUE (jeans) I’ll wear them with me Woven can be my wild The old blues Made into new hues This is the naked I will become A kind of weight That will never whine Willing to dig down Deeper Into the holes and cracks I shape Into whatever shade is given Call me a cowboy Call me a wrangler Or call me a woman Dressed to impress As I wander Won’t you follow My blues I’ll bring them Never Hollow - Jenna Kennedy