The Pleated Dreams Playlist


The 90s has washed up again these past few years – check those plaid shirts tied around our waists, the chokers, platforms, high-waisted mom jeans, neon and Dr. Martins. Fashion as of late, has been informed all the way from 90s grunge to 90s pop. Most of us that are the biggest proponents of the style redux that is ‘so 90s’, were never actually old enough to have any sort of fashion sense in the 90s (‘cause we were still in diapers) – we nevertheless have leeched our inspirations from music and movies from that era; and we did a good job of picking the really cream stuff – I mean, we didn’t make the scrunchie or fanny pack mistake this time around. The fashion was undeniably dope, and that is why we are counting down the ten best fashionably 90s music videos.

Get ready to d/l these greats:

10) I’m too sexy – Right Said Fred

Mesh and pleated leather and high-cut leopard bikinis on a cat walk. He-he-hello! It’s pure pop chart trash, and its just as hilarious now as it was when it first came out. I love how they shamelessly air guitar (though they can actually play, having performed with the rock trinity – Dylan, Bowie and Jaggar – before forming the band). Although obviously making fun of the fashion industry, we can’t help but delight in making fun of Fred fashion.

9) Supermodel (you better work) – Girl Ru Paul

This song is pure fun (an unexpected chart success at the height of grunge’s popularity). I don’t know one person that can resist the dancing devotion that this classic demands. Of course, now that you’ve heard this song you must also listen to the entire 1993 Supermodel album (released by Geffen) – ‘cause more Ru Paul, drag amazing-ness. Perfect getting-ready-for-a-night-out music. SASHAY. CHANTE.

8) Pump up the Jam – Technotronic

I think it’s the general nonchalance of the lead singer as she dances wearing a fanny pack that really makes this one a winner for me. I can’t get enough of those desktop backgrounds (er, I mean… that green screen work).

7) Mr. Vain – Culture Beat

A vain male in a bucket hat, getting ready at his vanity for a pirate dance party. A love triangle. Voluminous hair. Soft lighting. Introspection in the rain. This one has all potential to make for an amazing drama. No?

6) Whole hearted – Extreme

Have you ever seen a greater ratio of silky hair, to bike shorts, to football jerseys and guitars in your life? Shot in black and white to emphasis the acoustic nature of the song, this is a fun stripped-down number that really showcases the Extreme boys had “gritty” “raw” “soulful” talent. (Really?) And then there was Nuno (lead guitar). Oh, dreamy dreamy cornrowed Nuno.

5) Girls and Boys – Blur

Don’t you love how artists just used to show up to their video shoots in sport wear and jeans? I mean, Damon Albarn’s Fila zip-up … remember Fila?) This song is killer and the showcasing of 90s beachwear through out (old footage from European package holidays) is hilarious perfection.

4) In bloom – Nirvana

Right now we’re obsessed with the 90s, but in the 90s they were obsessed with the 50s (a vibe that also informed Weezer’s “Buddy Holly” video). I also wanted to show Nirvana in their anti-grunge look, because obviously grunge has to be on this list – and doesn’t Kurt look so awesome in black frames? And the baby doll dresses are a thing that I have to mention at some point, so like… two birds.

3) Dreams – Cranberries

This song was actually a good song before it made us think of the Irish board of trade and tourism. Dolores is an alterna muse in mocha lip liner, and fully earring’ed lobes. Slow motion, to guitar verve to singing with your eyes closed, can we say, perfection? This is actually the second version of three music videos that were produced for this song (one and three), but I think this version best captures the dreaminess of the song (and you know, that mushroom cut looks darling on Dolores).

2) California Love – 2Pac feat. Dr. Dre

This video actually had two versions, but the Thunderdome-inspired Hype Williams version is the only one for me. The leather, and the hair. Amazing. (Imagine breaking in a new pair of raws in that desert?) CAN… YOU… DIG IT?

1) Babies – Pulp

Of all time favourite videos this is pretty up there. There were so many videos shot like this – kit set up, band playing in front of a minimalist white background – I can’t even count them. Of all those, this is the best for me. Because it is so anti-music video in its concept – thus, so adorably, weirdly, geniusly, angsty in every perfectly 90s way. (Also, so adverbs!) And the velvet suit jacket Jarvis is rocking with no shirt? PULP 4 ever.

NOTE: Some of you might be upset that “Vogue” by Madonna doesn’t appear but I’d like to think that that one was too obvious. Also, almost making this list was Courtney Love’s slip dress but again, my apologies… I just couldn’t fit them all!

Denim Baptism: dutil. Launches IDC x PBJ Collaboration Jean this Friday @ 303 West Cordova St. Vancouver, B.C.

DENIM BAPTISM: A live christening of the International Design Collective (IDC) and Pure Blue Japan (PBJ) premium denim collaboration at dutil. Denim on October 24, 2014

There’s something in the water

dutil. is honoured to be the exclusive retailer for the collaboration between IDC and PBJ. The project has been brewing over the course of a year; they joined forces to express their shared passion for high quality and timeless products. The fruits of their labour have finally landed in dutil. Gastown (Vancouver) and Queen Street West (Toronto) shops.

The IDC x PBJ XX007 is a slim-straight leg in an unsanforized denim made in a limited quantity in Okayama. The fabric has not been treated or altered since being woven, resulting in a slubby, irregular texture full of character and personality. PBJ’s shuttle loom is used for creating their denim solely, making production runs small and rare. The denim further evolves and becomes personalized on the wearer after it has been shrunken to fit on the body, and with continuous wear.

 “We’re extremely proud to carry and spread the word about the special collaboration between such a forward-thinking creative outlet like IDC, and the legendary denim makers, PBJ. We thought this partnership deserved a fun, playful launch that demystifies the shrink to fit process, and also embodies the excitement around this special denim. “

-Ria Nevada, Store Manager at dutil. Vancouver

To celebrate the unique and whimsical collaboration, dutil. Vancouver will be throwing a sidewalk spectacle on Friday, October 24th from 12:30-1:30pm – all are invited to drop by, grab a drink by the tub as our staff dunks themselves in our makeshift shrink station to demonstrate the custom fitting process. The public is welcome to join in the fun – all customers who decide to sit in the tub and shrink on the spot can purchase  the collaboration jeans for 30% off (only at the Vancouver location).

Event Links:

Facebook Event:

Product images:


Pure Blue Japan:

About International Design Collective (IDC) 

In 2012, IDC released its first collaboration with world renowned denim innovators, Naked & Famous. Since then we have worked on numerous projects with the hopes of expanding the notion of street culture and the perception of street wear brands.

About Pure Blue Japan (PBJ)

Their brand name says it all, PBJ has a passion for the deepest blue denim. Based in Okayama, their Dattari denim is crafted on low-tension looms, culminating in intensely colored and beautifully textured fabrics. The character of their denim is unrivaled.

For more information contact:

dutil. Vancouver | | 949.280.0381

Introducing: McGuire Denim

New at dutil: McGuire Denim

LA-based denim house McGuire reinvents the classics

Female denim designers have been stepping it up in the past ten years; heading design at powerhouses like Guess, Paige, Citizens of Humanity, and MiH. With the introduction of elastin, the man’s world of workwear blew away and it was obvious that there was a hole that female designers have been more than happy to fill. Why? Because they know what it is like to live and move in blues, which are often tighter than that of their male counterparts – making the addition of elastin almost non-negotiable in this day and age. But even amidst this sea of change, there still aren’t many female designers inspired by utilitarian design.

That is what makes LA-based denim line McGuire so appealing. Enter McGuire founder and designer Marianne McDonald. With such an impeccable indigo pedigree – she basically built Joe’s and revamped the 1969 line for Gap – the move to creating her own line was only logical. The collection is simple with classic lines, and a focus on accentuating the urban femme in all of its forms – reinventing the sexy little black dress to the fitted pencil skirt and the flare. Simple washes are featured to nod to the organic history of vintage work wear, and her inspirations come from all places – from Serge Gainsbourg, to 70’s models. McDonald is the real denim deal, unafraid to make a cut that only women love and men might hate (such as the boyish “Mrs. Robinson” with a longer rise).

Through her design, McDonald hopes to continue to further an appreciation of working denim to a whole new female audience. She compares a relationship to a good pair of jeans to that of “a good coffee or wine… at first it all tastes the same, but as you gain more knowledge and appreciation, you begin to become passionate about the elements that make it superior.” We can (and do!) get behind a philosophy like that.

McGuire Gotham Slim

McGuire Gotham Slim in Revel

McGuire Denim Mrs. Robinson in Way Fare

McGuire Denim Mrs. Robinson in Way Fare






Introducing: Doublewood Denim

Introducing Doublewood Denim, a San Francisco based denim brand with a strong focus in minimal, but intricate details.

Doublewood Denim was co-founded by Ontario-born, Hong Kong/Vancouver-raised, San Francisco transplant and self proclaimed denimhead, Jeffrey Lee and his two childhood friends in Fall of 2013. The three friends; an Architect, Engineer and a Marketing Analyst (now based in San Francisco) have a deep-rooted belief in rational functionality and sustainable aesthetics, which undoubtedly carries over to the denim they produce.

Raw selvedge denim is a blank canvas; it is up to each individual to carve a distinct look through everyday wear and tear. The Doublewood team is obsessed with this unique fine-aging process, and it was this exact notion that drove them to craft a pair of jeans that was genuinely imbued with such ideals. Each pair of Doublewood denim are numerically hand-stamped and crafted with batch-specific details.

dutil. is proud to be Doublewood’s exclusive purveyor in Vancouver & Toronto!

The Narrow (Batch 2) The Straight (Batch 2)

Fall 2014 Denim Trends

These days, the night air necessitates a light jacket and it’s dark by the time we get home from work; fall is here. No doubt about it. It’s not all bad though, because fall fashion is so much more interesting than summer attire. This season, the ever-popular dark wash “skinny jean” takes a back seat (but is still along for the ride) and makes way for some different silhouettes.

Ladies Fall 2014 Denim Trends:

Boyfriend Jeans – by now, you probably already have a pair of these – and if not? Well, it’s time to get a pair – how else are you going to look stylish AND be comfy enough to eat all of those Thanksgiving and Halloween treats that will inevitably be shoveled into your mouth in the next few weeks?

Levi's Made & Crafted Marker Wildwings

Mom Jeans – yup, mom jeans are IN style. No, you don’t have to be a mom to wear them. For those of you who like the idea, but are a bit afraid to try the trend – we suggest trying out a high-rise skinny in a lighter wash, or in one size larger than you typically wear. This will give the illusion of the trend, but keep it wearable and carry-over-able into subsequent seasons.

Levi's High Rise Frenzy

Distressed Jeans – yes, they’re back – but they don’t look like the ridiculous jeans from the early 2000’s. Focus on the more “natural” looking distressing and whiskering to avoid looking like you found your jeans in a time capsule from 10 years ago.

Henry & Belle Relaxed Skinny Ryan

Fitted Capris – you may have sworn to yourself that you would NEVER, EVER wear them (in general, or again) – but you may change your mind after seeing this season’s take on the capri. This fall’s capri is longer and skinnier than the average flood pant, with a little flare at the bottom. They are slim enough to fit into tall boots, but look even cuter paired with an ankle skimming boot that shows off a peek of skin.

Rag & Bone Skinny Crop Heritage

Mens Fall 2014 Denim Trends:

Straight Legged or Slightly Tapered – thin as a pin is totally out. Yes, you can still wear a “skinny” jean, but you’d better make sure you’ve got a little room in the thigh to even things out. You want to look slim and tailored, but you also want to leave a little room for the imagination.

Rugged, Worn-In Looking Denim – don’t be afraid to look a little bit dirty. That is the point here.

Scotch & Soda Lot 22 Ralston Cold Iron

Dark Earth Tones (Wine, Khaki) – finally! Totally wearable coloured jeans. Just err on the side of neutral and you can get away with pairing these coloured jeans with items you already own.

Naked & Famous Skinny Guy Wine Chino


There you have it! Fall denim is here – and we can’t wait to help you find a new pair of jeans!


What’s the Deal with Jean Jackets?

It’s time for the denim jacket to come back into full force as our outer layer of choice before the vortex of cold awful (AKA puffy jackets that make people look like a bag of packing peanuts). As of late, many of our customers have been coming into the shop looking for the perfect one, (and by denim jacket, we’re talking about the 20th century ‘trucker’ style made popular by Levi’s and the Marlboro Man – you know: boxy, raw or stonewashed, button-up, welt/side pockets and chest pockets); it is pretty much a failsafe wardrobe piece. Why, you may ask? For one, it’s heavy enough to protect against that nip of wind, but still light enough for the day. This is obvious. So apart from this, there is no real reason why we should be drawn to this jacket, right?

Technically, if we’re being really honest, the jean jacket is not THAT cute. Who even uses chest pockets? And to do up all those buttons every day is like, “OKAY, SURE”. Nevertheless, this very curious denim piece is even more curiously never going out of style. Maybe its lack of cute or cool is the appeal – it’s almost boring! This makes it the perfect layering/mixing piece. It is so neutral and unassuming, you can wear it with almost anything (or wear it underneath almost anything) – observe, Marty McFly, I mean did you even know he was wearing one the whole time? Similar logic: purposely having less attractive friends in your Tinder profile photos.

Every season there is a “modernized”, “reinvented” version that is slimmer, longer and has more pockets or less pockets, but the true blue always prevails. This reinvented “modern”, “slimmer” look is a myth by the way; the original denim jacket (aka the “workman’s blouse”) was a two pocketed, long, cinch back jacket that sometimes had a drawstring waist. For real. A drawstring. LVC has decided to bring the repro back (yay!), and it looks great. But again, this classic look is a certain taste. It doesn’t seem to have anything on the popularity of the trucker style.

Everyone has had, or wants, or will have one of them (…like, literally everyone – moms, dads, even babies). So go ahead and layer up, work in a raw, or find that perfect showpiece – let’s all get our JJs on this fall. Find that cherry to top your perfect Canadian tuxedo!

Introducing: Greywire Denim

In 2014, denim veteran Michael Press partnered with designer Elie Tahari to launch a new premium denim and casual wear brand: Greywire, which specializes in men’s and women’s denim, knits, wovens, T-shirts and outerwear.

Michael Press has over 20 years experience in the premium denim world. He has held top positions at Textile by Elizabeth and James, Earnest Sewn, Paige Premium Denim, Vintage Revolution Jeans, Ropa Siete Leguas, Denim Factory, AG Adriano Goldschmeid Jeans & Diesel Jeans.

The three intertwined wires in Greywire’s logo stand for fit, fabric and finish, which characterize the collection.

dutil. is happy to announce that we are now carrying a few pieces from the line: a slim straight and a tapered leg for men, and a slim for women! Click the photos below for more information.

Coming this Fall 2014…. The Quintessential Series Pt. 2

We’ve been perfecting and then re-perfecting our Quintessential Series for a while now, and we are getting nearer and nearer to unveiling our new fits for both men and women. We believe that our new line boasts perfect wardrobe staples that you can wear time and time again, and we know that you will feel the same. Please email to be notified when our jeans are available for purchase.

dutil. Quintessential Patchdutil. Quintessential Pocket

Back to School Sale!

Visit one of our shops to receive 20% off your purchase
when you show valid student ID between September 2nd – 7th, 2014.
Can’t make it in-store? Snap a photo of your ID and send to
for a 20% off promo code valid from September 2 – 7th, 2014
Applicable to select brands only. Not applicable to already discounted product.
Cannot be applied to previous purchases. See in-store for additional details.