Free Xpresspost™ Shipping on All North American Orders: December 16th, 2014

to North America from dutil copy


Subject to change without notice. Between major urban centres and are dependent on origin and destination. Some restrictions apply. Consult the Canada Post Postal Guide for details or your local post office. See PriorityTM Worldwide Terms and Conditions. dutil. promises to ship orders made before 4pm on December 16th, 2014 within the Canada Post’s suggested date for shipping North American orders for delivery by Christmas (December 25th, 2014). dutil. is not liable for any delays caused by customs clearances. See our Shipping & Returns page for our policies regarding shipping, returns, losses and delays.

Gift Ideas for the Denim Inclined

It’s hard to believe, but it’s December 9th. Today. Like, right now. “WTF!?!!?!?”, you might be saying to yourself. But, DON’T WORRY – we’ve got you covered. We’ve rounded up a list of our favourite garments sure to please even your pickiest of present recipients.

1) McGuire Denim’s Beatrice Dress  for the “The Girly Girl”

She likes to dress up, and she looks good doing it. Give her the gift of the denim LBD.

McGuire Dress Front2) Levi’s Vintage Collection 606 in Rinse for the “The Cool Chick”

She effortlessly pulls off the “Mom Jean” and you hate her for it.

LVC 606 Front

3) Baldwin’s “Ten” in Raw Denim for “The Tomboy”

Yeah, she likes the fades on your raw jeans, but hers are going to be so much better than yours in a year from now.

Baldwin Ten Raw Front

4) Freenote Cloths’ Riders Waxed Canvas Jacket in Tobacco for “The Menswear Connoisseur”

Yes, it’s made in the USA and it is exclusive to us in Canada. Oh, and it’s waxed canvas – so it’s functional too.

Freenote Waxed Canvas Jacket Front

5) The Pure Blue Japan x IDC Collaboration XX-007 Shrink-to-Fit for “The Bonafide Denim Head”

Made in Japan, only 100 pairs made, exclusive to dutil., natural indigo dye, shrink-to-fit, fades like a dream. End of story.

PBJ x IDC XX-007 Front

The Joe’s Brixton in the King Wash for “The Non-Shopper”

He may not give two hoots about fashion, but he’ll look great in this all-purpose, dark wash jean.

Joe's Brixton King Front


And last but not least, STOCKING STUFFERS!!!

1) dutil. Gift Card – They can be purchased in-store or online and they never expire!

2) dutil. Quintessential Belt – Quintessentially the perfect unisex belt.

dutil. Belt Detail Worn Brown

3) Organic cotton dutil. T-shirt – Soft as heck, and also unisex.

dutil. Tee White Front


Badass in a Week

Look Like a Badass by Next Weekend

Most of us don’t want to live a dangerous life, but the great thing about fashion is that you can totally look like you might. So much behind the philosophy of denim is a return to the classics and the beauty of age and distress. A little mileage makes you wise. Still young and sheltered? Well now you can be that dark, brooding, hot stranger smoking on the streetcorner in the shadows at 2am without actually smoking or being out late. You can look like you ride a motorcycle without owning one! Fashion, wow! And we’re here to let you know that there are a few tips and tricks that will help you live that authentic badass life (without the occasional DUI).

1) Practice Martin Sheen’s jean jacket flip from Badlands.

For the ladies, try to look like Rooney in The Girl with the Dragon Tattoo with the leather, but with less blood and weird eyebrows.











2) Learn to light a match using the zipper fly of your jeans ­­ or for you button-­up purists, master the art of the thigh spark (lighting a match on the side seam!) You’ll need a light­anywhere match for this trick. Those are the kind with the white tips, like Redbirds. Can you imagine lighting a cigarette for a pretty lady using this technique? Instant “like”.

3) Learn how to do cool stuff like trick shot into your garbage can or strategic pool shots­­ like in that movie Pool Hall Junkies where that guy (who knows, who cares) sinks the 8 ball with one hand (don’t worry, there is also some Christopher Walkin saying “I’ve got you’re marbles”).

4) Get someone to hold your cigarette as you play poker like Newman in Cool Hand Luke. We don’t normally condone smoking but it looks cool, there is no denying.

5) Distress your old jeans. Got a little dirt? Rub it in. Sandpaper? Fade it out. Or maybe if you are feeling brave, we suggest creating some holes. It’s easy to create the perfect hole: just take an Exacto knife and carefully make a small cut. Then pull the sides of the hole to extend the rip naturally. When the hole is wide enough, pull the weft down with the edge of a safety pin in order to create the shredding that makes the hole look weathered and not fresh.

6) Sunglasses go really far. Lagerfeld without shades? Just old. Like..


The right shape and style is also really important. We love this collab between Oliver Peoples and Maison Kitsuné

Above all, BEWARE OF THE APPEAL OF DIY DENIM LOAFERS. It’s a thing. There are cutting patterns on the internet. They may be comfortable, but badass people don’t “loaf”. Just. Stop. It.



Go On, Give Yourself a Little Love

If you are beginning to think about whom on your list will get Holiday presents this year, we believe you should start with number one. YOU! You need new jeans for your staff party anyway.

From now until December 24th, 2014 every $198 before tax you spend in-store or online* will get you a $30 gift card to pay forward (or keep for yourself!). The gift cards are valid between January 1st and February 28th, 2015.

*Those purchasing online will receive their gift cards via email between January 1st – 5th, 2015

**Only purchases made at regular price apply


dutil. Launches Freenote in Canada

Screen Shot 2014-11-12 at 2.13.14 PM

Rarely do you find denim manufacturers that reference Rocky Balboa as their design inspiration. When such a striking image is matched with impeccably crafted menswear, you can imagine it turns a few heads in an increasingly saturated market. So when we first discovered Freenote Cloth last year, it felt as triumphant as watching ol’ Rocky pick himself up from his corner to give Apollo Creed the match of his life. We knew we had a prize fighter on our hands.

Brothers Andrew and Matt Brodrick initially moved out to California for their respective degrees in Economics and an MBA, but they honed their design and sales chops for a decade in upper management positions at the sunglasses company, Electric. When the company was eventually sold to Volcom in 2008, the brothers began imagining a brand born of their own blood, sweat and tears, and thus; Freenote Cloth was launched in 2013.

We spoke with Andrew a few weeks before the debut of their Fall and Winter line at our Vancouver and Toronto stores, and the excitement and sincerity in his voice was palpable. He professed, “People say this loosely, but this is our baby…. Talking to our first retailer, he could just see the passion and trust in our eyes – that we’re not just trying to create some gimmick.”

They say that when you’re pursuing your dream, the first ones you should turn to for investors are the twenty people you would invite to an intimate dinner party. That’s exactly the route the brothers Brodrick took, rallying the support and confidence from their inner circle of friends and mentors. By the time they brought their custom-patterned denim to the market, they had already been through the ringer and were in prime fighting form, with conviction and veracity seeping out of their pores.

Freenote, an amalgamation of words like “freedom” and “noteworthy” has strong American roots, but the brothers resist categorizing their brand as purely “Americana”. They do take being an American brand very seriously – and everything from the rivets, to zippers and threads are sourced in America. Some of the denim comes from the Kuroki Mill in Japan, all garments are sewn on US soil after being expertly drafted by their in-house pattern maker, Leo.

The utilitarian history of America is clearly reflected in Freenote’s railway and western inspired pieces, but the brothers also draw inspiration from movies like Gangs of New York, and from bands like Nirvana, giving the label a certain grittiness that helps to set them apart from other American labels.

dutil. is excited to announce that we will be showcasing the entire Freenote Cloth collection during a trunk show held at our Vancouver location on November 18th, 2014 from 4-6pm and at our Toronto location on November 20th, 2014 from 5-7pm. You will be able to view the entire collection and meet Freenote cofounder Andrew Brodrick for an inside look at the brand.

The Fifth Pocket


Coin Pocket - Image Courtesy of Denimhunters

Coin Pocket – Image Courtesy of Denimhunters

The Fifth Element Pocket

It all began in 1873, with the birth of the original blue jean by Levi Strauss & Co. Born with it was the fifth pocket (back then known as the fourth pocket as there was only one back pocket on a pair of jeans) or “coin pocket”.

But it wasn’t called the coin pocket then. It was actually the watch pocket. At the time pocket watches were all the rage, you would attach them to your coat or waist and keep the watch in your coat pocket – but with the Levi’s blue jean, you could stow it safely away in a far more secure and handy spot.

It was also reported that the pocket was commonly used to carry small nuggets of gold, as denim was favoured by miners due to its superior durability. The pocket was a lot wider then the ones we have today, decreasing over time with the changing fashion and fits.

In 1902 people began calling the fifth pocket the coin pocket. Jump to the present day and you’ll hear it being called the “condom pocket”, “ticket pocket” or “fob pocket” etc. So what is going on with this elusive tiny pocket? I asked friends, family, work colleagues and random people on the street (no, really) about how they used their fifth pocket.

The feedback was illuminating.

Most of the people I asked were scarcely aware that a fifth pocket even existed, let alone of its use. The others who did use the pocket admitted that they rarely used it to actually carry coins, but rather an array of things ranging from: lighters, matches, ticket stubs, toothpicks, chapsticks, wrappers, receipts, bottle openers, condoms, switchblades/swiss army knives, a house key or two, medication, rings, and finally: coins.

To me, that sounds like an ANYthing pocket, rather than a coin pocket.

Having said that, most of the people I talked to DID NOT use their fifth pocket for anything excluding gimmicky or accidental use (lost coins etc). Why is this, I wonder?

I believe it has everything to do with a change in perception of the fifth pocket.

Rather than making something that is strictly functional and discreet, brands often treat the fifth pocket as a place to make a statement or to experiment; to try something frontier and in an effort to stand apart from the rest. Examples include the super long and adversely shallow pockets, pockets with selvedge or with zippers closing the top, slanted pockets, and pockets that are decorated or embroidered with extra stitching or logos.

A pocket fashioned like this can be difficult to utilize because:

a) it’s too small or oddly shaped to fit items, or;

b) the pocket is not secure, causing the contents repeatedly eject themselves

I don’t mean to say that this is a bad thing per say. It’s certainly not the end of the world if you can’t keep some shrapnel in your tiny fifth pocket. This is just a theory into the mystery and intrigue that surrounds the use of the fifth pocket.

My jean of choice is a pair of Tellason Sheffields, a brand and style which could be said to be more workwear inspired than fashionably sharp or experimental. My fifth pocket is quite discreet, very narrow and very long; perfect for stashing Toonies or any other items on the above list – but not visually interesting to say the least.

The fate of the fifth pocket exists between the two tides of fashion and functionality. Some brands offer a more traditional rendition, while others attempt to stand out and make something a little more eye catching. How much it impacts on potential use, is a topic of some debate (this post I guess).

Whats Left? Choose your destiny!

– James Davidson

Trick or Denim? Halloween Sale Online at

Halloween 2014 Banner

We want you to treat yourself this Halloween, you deserve it!
For 31 hours only, enjoy 31% off select styles* on with the code: TRICKORDENIM
5pm October 30th – 11:59pm October 31st (Pacific Standard Time)
*Sale is applicable to online only, some restrictions may apply.

The Pleated Dreams Playlist


The 90s has washed up again these past few years – check those plaid shirts tied around our waists, the chokers, platforms, high-waisted mom jeans, neon and Dr. Martins. Fashion as of late, has been informed all the way from 90s grunge to 90s pop. Most of us that are the biggest proponents of the style redux that is ‘so 90s’ were never actually old enough to have any sort of fashion sense at the time (‘cause we were still in diapers). The fact that we never lived it, didn’t stop us from leeching our inspirations from music and movies from that era; and we did a good job of picking the really cream stuff (I mean, we didn’t make the scrunchie or fanny pack mistake this time around).The fashion was undeniably dope, and that is why we are counting down the ten best fashionably 90s music videos.

Get ready to d/l these greats:

10) I’m too sexy – Right Said Fred

Mesh and pleated leather and high-cut leopard bikinis on a cat walk. He-he-hello! It’s pure pop chart trash, and its just as hilarious now as it was when it first came out. I love how they shamelessly air guitar (though they can actually play, having performed with the rock trinity – Dylan, Bowie and Jaggar – before forming the band). Although obviously making fun of the fashion industry, we can’t help but delight in making fun of Fred fashion.

9) Supermodel (you better work) – Girl Ru Paul

This song is pure fun (an unexpected chart success at the height of grunge’s popularity). I don’t know one person that can resist the dancing devotion that this classic demands. Of course, now that you’ve heard this song you must also listen to the entire 1993 Supermodel album (released by Geffen) – ‘cause more Ru Paul, drag amazing-ness. Perfect getting-ready-for-a-night-out music. SASHAY. CHANTE.

8) Pump up the Jam – Technotronic

I think it’s the general nonchalance of the lead singer as she dances wearing a fanny pack that really makes this one a winner for me. I can’t get enough of those desktop backgrounds (er, I mean… that green screen work).

7) Mr. Vain – Culture Beat

A vain male in a bucket hat, getting ready at his vanity for a pirate dance party. A love triangle. Voluminous hair. Soft lighting. Introspection in the rain. This one has all potential to make for an amazing drama. No?

6) Whole hearted – Extreme

Have you ever seen a greater ratio of silky hair, to bike shorts, to football jerseys and guitars in your life? Shot in black and white to emphasis the acoustic nature of the song, this is a fun stripped-down number that really showcases the Extreme boys had “gritty” “raw” “soulful” talent. (Really?) And then there was Nuno (lead guitar). Oh, dreamy dreamy cornrowed Nuno.

5) Girls and Boys – Blur

Don’t you love how artists just used to show up to their video shoots in sport wear and jeans? I mean, Damon Albarn’s Fila zip-up … remember Fila?) This song is killer and the showcasing of 90s beachwear through out (old footage from European package holidays) is hilarious perfection.

4) In bloom – Nirvana

Right now we’re obsessed with the 90s, but in the 90s they were obsessed with the 50s (a vibe that also informed Weezer’s “Buddy Holly” video). I also wanted to show Nirvana in their anti-grunge look, because obviously grunge has to be on this list – and doesn’t Kurt look so awesome in black frames? And the baby doll dresses are a thing that I have to mention at some point, so like… two birds.

3) Dreams – Cranberries

This song was actually a good song before it made us think of the Irish board of trade and tourism. Dolores is an alterna muse in mocha lip liner, and fully earring’ed lobes. Slow motion, to guitar verve to singing with your eyes closed, can we say, perfection? This is actually the second version of three music videos that were produced for this song (one and three), but I think this version best captures the dreaminess of the song (and you know, that mushroom cut looks darling on Dolores).

2) California Love – 2Pac feat. Dr. Dre

This video actually had two versions, but the Thunderdome-inspired Hype Williams version is the only one for me. The leather, and the hair. Amazing. (Imagine breaking in a new pair of raws in that desert?) CAN… YOU… DIG IT?

1) Babies – Pulp

Of all time favourite videos this is pretty up there. There were so many videos shot like this – kit set up, band playing in front of a minimalist white background – I can’t even count them. Of all those, this is the best for me. Because it is so anti-music video in its concept – thus, so adorably, weirdly, geniusly, angsty in every perfectly 90s way. (Also, so adverbs!) And the velvet suit jacket Jarvis is rocking with no shirt? PULP 4 ever.

NOTE: Some of you might be upset that “Vogue” by Madonna doesn’t appear but I’d like to think that that one was too obvious. Also, almost making this list was Courtney Love’s slip dress but again, my apologies… I just couldn’t fit them all!