Denim has helped shape pop culture since the dawn of time (ie: the late 18th century); in fact, we think the natural history museum should have a pair of Levi’s hanging somewhere next to the dinosaur bones. Some looks inspired us, other looks changed fashion forever. We are counting down to the number one iconic moment in denim’s pop cultural history.
10. The Kriss Kross concept
Remember those teen rappers in ’92, that had that song that would make you “jump jump” but also want to wear your stuff uber baggy and backwards? Yes, that was the magic of this wiggity wiggity whack duo from the ATL.
9. Sticky Fingers – Rolling Stones (album cover)
One of the most uncomfortable album covers to look at with your parents around, Sticky Fingers displays a tight pair of high-waisted skinnys that leave little to the imagination. We would have suggested sizing up a little.
8. Winona’s boyfriend look
Remember that scene in 1994’s “Reality Bites” where Winona is trying to pay her phone bill by hogging out her gas card for cash at the station? In that red tank top and slouchy Levi’s 511s? There still isn’t anyone that can do this disheveled look better. Winona forever (in blue jeans).
7. DeGrassi’s opening butt credits
For all the Canadians, let’s not forget the classic 80′s-90′s Degrassi opening credits ending with the high school’s logo on the back pocket of a girl’s stonewashed “PWT”s. This was of course later recreated for the reboot series Degrassi Next Generation with a jean jacket (just to really flesh out the Canadian tuxedo tradition).
6. Coppola’s “Outsiders” in faded glory
A band of brothers in faded, flooded, slim-straight Levi’s and Wranglers paired with dirty white tees and denim vests; could costuming in the 1983 movie “The Outsiders” could have gotten any sweeter? I mean, how many of us tried keeping our king packs rolled in our shirt sleeves after seeing that magic?
5. Sid’s pins
Ripped jet-black skinnys with a thick leather belt? Yes please. After seeing these iconic black denim pipes on their favourite Sex Pistols front man, young punks went to town with the tapers; and who needs a shirt when you have blood and a guitar? Sid was the OG of the distressed look for various reasons, but most notably his tight black, ripped-up raws.
4. Marilyn Monroe’s tight indigos
This golden-haired beauty made cuffed denim sexy for women in several movies, but most notably in Levi’s for the Western “The Misfits”. Three pairs worn by Monroe during the film were later auctioned off to designer Tommy Hilfiger for close to $50, 000 (and he gave them to Britney Spears as a gift)!
3. 2Pac’s overalls
One strap or two, there is no way Dylan from 90210 is going to take 2Pac’s place on this list as the overall master. Worn with a sweat top underneath and THUG LIFE stitched just below the bib, this king player wasn’t playin’ around in his Dickies
2. “Born in the U.S.A” – Bruce Springsteen (album cover)
Faded blues and a red bandana hanging out of the back pocket. This is really the moment in time when the Boss became the Boss. Simple and straight up, the workingman’s poet; this signature laidback look was (no doubt) bolstered by a good pair of worn-in Levi’s.
1. James Dean (in “Rebel without a cause”) vs. Marlon Brando (in “The wild one”)
It was battle to choose between these two handsome icons – Dean in Lee’s 101 vs. Brando in Levi’s 501s. Both young hoodlums wore their jeans cuffed around a boot while they ripped and raced on the streets. Nobody has come close to the cool these two rebels exude in their classic selvaged cuts. How about we make their future holograms battle for the top spot?
***Honourable mention: Lest we forget this matching outfit from the Britney and Justin era. These two, for this moment, will always be remembered as all that was soulless and unholy in the decade of lip-syncing pop.
No doubt about it, Levi’s is an iconic brand. We like to pay homage to the icons of denim, and thus, are proud to announce that we are carrying the LVC (Levi’s Vintage Clothing) 1960′s 606 jean for ladies, and the 1947 shrink-to-fit 501 jean for gentlemen this Fall 2014.
For those ladies with a penchant for quality and vintage inspired looks, the 606 just might be the perfect jean. The 606 was originally created in the 1960s as a more stylish and affordable jean for ladies. In many circles, this jean was considered the first “skinny jean” available to women. The LVC 606 jean is made of 100% pre-shrunk cotton, so you can work them in yourself without relying on stretch fibres to make them comfy (a longer, but more rewarding process). Cotton tends to last longer, and repair better, so you can count on these for years to come.
And for gentlemen who have already conquered the sanforized raw jean – we are offering perhaps the world’s most famous denim fit: the 501 – but this time, in a shrink-to-fit denim. There are many different “recipes” for shrinking your denim, but we suggest the sure bet way: taking a bath while wearing your jeans. What makes this a sure bet, is the inability for the denim to shrink smaller than your body when you are physically wearing them during the shrinking process. Once you have them shrunk-to-size, you can wear them proudly, knowing that you have completed part one of the most original and authentic denim break-in processes known to man.
This Spring/Summer season, we brought in quite a few options for women from our friends at Courtshop. We know that Summer doesn’t normally invoke the desire to buy a pair of jeans (although it should, SS14 denim is looking right!) but shorts, or overalls? A light jacket for cooler days? We’ll take one of each please!
Courtshop hails from New York, and they are known for using staple fits that are amped up with interesting details – usually in the form of unusual seaming. Below are a few examples of items made from denim (and chambray) that are summer worthy in all regards. We like them, and we know you will too!
Last Thursday we celebrated the launch of the limited edition suede and leather, hidden-pocket, three-way collaboration cap by IDC, Vancity® Originals, and Hopewell Works Ltd. The event was hosted by the three brands at the Hopewell Works Ltd. workshop in East Vancouver.
Upon walking into the workshop, there was a warm, relaxed vibe - the crowd was buzzing and the space encouraged mingling (with the help of free Jameson whiskey of course!). But, what made the event great was the amalgamation of friends, family and supporters from the three different brands.
Collaborations allow multiple mindsets to come together to create something that may have not otherwise come to fruition, and the diverse group of people attending the party echoed that idea in their presence.
We want to thank everyone who attended the party in support of IDC, Vancity® Originals Brand and Hopewell Works. A special thanks to Jameson for providing the social lubricant, and Jarami from Hopewell Works Ltd. for lending us his space for the event.
My ‘boyfriend’ jeans are more than willing to spend the entire day with me doing the things I like. In fact, after a day of running around the city or sitting in the park, they look and feel better because of it.
Slouchy, comfy, yet flattering ‘boyfriends’ can become a little bit of a quest to find. Well, you don’t have to wait your whole life for that cosmic denim love. Anyone can meet the perfect fit, as long as you know what to look for:
- Low rise
- A longer yoke in the back
- Bigger and/or lower back pockets
- A slim, tapered leg
- Fading or distressing
- Take advantage of a trend
There are a lot of brands out there that have adapted ‘boyfriends’ just for you.
Levi’s Made & Crafted : Marker
Tellason : Bird
Baldwin : Andi
- Have some unisex
When it comes to “who wears what”, Nudie and APC are two brands that remain neutral. Both have raw (unwashed) options, which allow you to work them in yourself!
Nudie: Thin Finn in Organic Blue Strike
APC: Petite Standard
- Beware of baggage:
Too much bagginess can look sloppy. Find a flattering relaxed leg by wearing a men’s skinny or slim. Think Winona Ryder in Reality Bites.
Naked & Famous: Super Skinny Guy in Stretch Selvedge
Neuw : Iggy in Raw Stretch
Scotch & Soda : Ralston in Lot. 22 Drive By
Now go ahead and find your denim match!
We are excited to announce that we are now offering chain stitched hems, and repairs on crotches and knees at our Toronto location (and coming soon to Vancouver)!
Thank you to everyone who biked to our shop in Vancouver or Toronto between May 26th and June 1st for Bike to Work Week 2014. We were excited to be one of the official Celebration Stations, which enabled us to hand out free bike lights, iced David’s Tea and mini Clif Bars for commuters who made sure to stop by on their way home from work that week!
In addition to being one of the official ‘Celebration Stations’, we also ran a contest that week – anyone making a purchase from our store was entered into a draw for a Levi’s® Commuter Series Package, which included both a Levi’s® Commuter Series jacket, as well as a pair of the Levi’s® Commuter Series jeans.
We are happy to announce the winner of our Toronto contest, Jordan Luckock!
As well as the winner from our Vancouver contest, Steven Debus!
Thank you to everyone who participated! It was a thrill to see as many new faces as familiar faces that week, and we can’t wait to do it all over again next year!