Our character can be defined by how we live and how we choose to be worn. This poem is about looking past our “flaws” and into the beauty of how we got them.

UN-HOLEY jeans

UN-HOLEY jeans


A mouth that sees into the mirror

Covering holes of my confidence

With powders given to me

By my more beautiful friends

All those lipsticks

Make it hard to forget

When I don’t stop to look or feel

We get ready differently

I put more pressure on the night

Until it sees straight through me

And under all that grind

And into the places

I forgot I dug for myself

I wish I could float through anything

Unstoppable moving quicker

Meeting magnificent people

That’ll blow a kiss at me

And my casual pride

BUT a rollercoaster always goes up

And then down

Exciting and dangerous

Makes puddles seem shallow

I look into the mirror for guidance

And I let myself down as I stare

How do I prove that I care

Without ripping off the shreds

They don’t define me

I like when the holes

Show off my knees

And how much I need

To really love me

And my un-holy


So…we’re peg rolling again?

Image Courtesy of

Image Courtesy of

How to do a Peg Roll:

When in need of some serious denim styling inspiration, look no further than the 1980’s. Style icons like Molly Ringwald and Madonna have been such incredible influences on our fashion choices, and we absolutely love recreating and adapting their legendary looks. One of our current favorites is the peg roll (a.k.a the tight roll). The pegged jean is a perfect way to rock a pair of old bootcuts, straight-legs, or any looser fitting jeans.

  1. Grab the extra denim around your ankles at the front and pull it forward, so the back of your jean is fairly tight against your skin.
  2. Fold the extra denim inwards or outwards, creating a diagonal crease at the front.
  3. Roll the denim up twice. The second roll will be tighter, allowing it to hold its place.

If you’re feeling extra sassy, ladies, pair your freshly pegged jeans with some chunky heels. And gentlemen, how about some socks and sneakers? (If you’re as inspired by Zack Morris as I am.)

Free Jeans for the Winners of Fade February 2015 – Submit Your Fades Now!



Fade February, is a contest in celebration of the patina achieved by constant devotion to not washing one single pair of jeans for an extended period of time – the winners will receive a brand new pair to start working in.

You stink, but your jeans look great!

Like a fine cheese, raw denim gets infinitely better, albeit smellier with age. This is a fact known to denim admirers all over the globe. Despite throwing them in the freezer or hanging them up outside, jeans themselves can get a little musty. This year we will be offering a “Denim Freshening Booth”. Think spray-tan, but instead of being naked and getting orange, you will be wearing clothing and getting fresh.

We will be hosting the event on Saturday, February 28th from 4:00pm-5:00pm – all are invited to drop by and grab a thirst quenching Pabst Blue Ribbon while finding out who will be crowned this year’s winners of the Fade February competition.

Think your fades have what it takes to win? See below for how to enter!

What You’ll Win:

The top 3 fades at each location will win one free pair of jeans from either

Doublewood, Freenote Cloth or Nudie Jeans.

Two online winners will win a pair of Naked & Famous Denim.

How To Enter:

Send the following info to the location at which you would like to enter:


Brand/Style of Jean:

Length of Time Worn:

Number of Washes:

Location of Entry (Vancouver, Toronto, Online)

dutil. Vancouver

dutil. Toronto

The event takes place from 4-5pm, and you are required to be in-store with your jeans on Saturday February 28th, at 3:30pm for registration. Our specially-appointed panel of judges will then determine this year’s 1st, 2nd and 3rd place winners, which will be announced at 5pm!

Can’t make it into one of our locations?.. enter online! This year we are giving two chances to win a pair of jeans in our online portion of the contest. Just send your submission to:

dutil. Online

Spring 2015 Denim Trends

“Cuffed Up”

Dark skinnies are a necessity for any closet. No matter the weather or the destination, our dark skinny jeans are a perfect go-to. This season, we’re focused on flaunting extra large cuffs, and our favourite pair to do that with is the dutil. Quintessential Series in the mid-rise (which is also available in a high-rise, and in black, too).

Click to purchase the dutil. Quintessential Skinny Mid-Rise

Click to purchase the dutil. Quintessential Skinny Mid-Rise

“Denim on Denim 2.0”

We’re giving the term “denim on denim” a new meaning this spring. Rather than falling victim to the “Canadian Tuxedo”, we’re revamping our denim tuxes by pairing dark jeans with a white denim jacket. We love the contrast between the two colours, as well as between the raw and washed denim textures. Todd is wearing a Naked & Famous Natural Nep Selvedge jacket with the Neuw Ray Tapered jean in Indigo Dip.

Click to Shop the Collection

Click to Shop the Collection

“It’s All in the Details…”

Exotic prints and Spring/Summer collections go hand in hand. But if you’re not quite ready to take the plunge and go full-on pastel floral this spring, Naked & Famous has got you covered with their dark tropical print Regular Shirt. We think the shirt looks pretty fantastic paired with both light and dark denim (or both!).

Click to Shop the Collection

Click to Shop the Collection

“Boyish Charm”

Anything men can wear, women can wear just as well. Ladies, don’t be afraid to step outside your comfort zones this season and experiment with men’s fits. We all know they’ve got a hell of a lot more options when it comes to raw denim. Take the “boyfriend” look to a more literal level by actually wearing his favorite pair of raws. Lizzie is wearing the men’s Naked & Famous Weird Guy Stretch Selvedge paired with a dutil. pocket t-shirt in organic cotton.

Click to Shop the Collection

Click to Shop the Collection

“Green on Blue”

Who said wearing green on blue was a fashion faux pas? They clearly hadn’t taken a peek at Spring 2015 fashion trends yet. This season we’re combining the earthy tones and shades of navy seen on catwalks with our dutil. Quintessential Series jean in the “Lean” fit. The delicate fading and subtle green undertones of the jean help pull the trendy look together and make it wearable for work, school or play.

Click to Purchase the dutil. Quintessential Lean

Click to Purchase the dutil. Quintessential Lean

“The Boyfriend”

A human boyfriend? Please. We promise that these boyfriends will never break your heart. Rag & Bone does it right with subtle distressing and just the right amount of cuff (we absolutely love the higher cuff on these guys.) Whether you’re dressing for comfort on a Monday morning or feeling sassy on a Saturday night, these versatile bad boys will transform along with you. Lizzie is wearing the Rag & Bone Boyfriend in Moss.

Click to Purchase the Rag & Bone Dre in Moss with Rips

Click to Purchase the Rag & Bone Dre in Moss with Rips

“Washed Out”

The 70’s called…they said they love your bleached denim. Dark jeans may be essential, but as the days get brighter, so should our jeans. With this look, we’re keeping the distressing to a minimum with subtle bleaching and zero rips. Make like Todd, and wear these light washed Nudie Tape Teds in Indigo Blench with a dark chunky sweater – it is the perfect first step in your transition from dark winter attire to lighter summer duds.

Click to Purchase the Nudie Tape Ted in Indigo Blench

Click to Purchase the Nudie Tape Ted in Indigo Blench

Photos by Jennifer Campbell.


This poem is a flat out ode to that favourite pair; the ones that have stuck by me through everything…




I’ll wear them with me

Woven can be my wild

The old blues

Made into new hues

This is the naked

I will become

A kind of weight

That will never whine

Willing to dig down


Into the holes and cracks

I shape

Into whatever shade is given

Call me a cowboy

Call me a wrangler

Or call me a woman

Dressed to impress

As I wander

Won’t you follow

My blues

I’ll bring them



DIY Denim Destruction: Will You Be Slicing Your Skinnies or Wearing Your Hems Raw This Spring?

Image Courtesy of

Image Courtesy of 

Image Courtesy of

Image Courtesy of

Don’t worry, your distressed denim hasn’t gone out of style quite yet. This year, though, we’re toning it down a notch and giving our jeans a more conservative cut. Instead of those intense, gaping gashes and completely damaged jeans, we’ll be sporting subtle slices and refined frays that make distressing look a little more polished.

I pulled out some of my old favourites (a couple pairs of Cheap Monday’s and my favourite JBrand’s – the Maria High-rise, to be exact) to give them the ultimate denim revival: A simple cut across the knee and a chopped off hemline exposing just the right amount of ankle. Raw hems with frayed edges aren’t a new trend by any means, but they’ve been sneaking their way back into the spotlight, and into our denim-obsessed hearts. This edgy hem combined with a clean cut across the knee will give any pair of skinnies a fierce finish.

Forget about all of those other DIY alterations that have gone horribly, HORRIBLY wrong. This denim DIY is a sure-fire, idiot-proof way to give your old jeans new life.

All you’ll need are scissors and an exacto knife.

  1. Turn your jeans inside out.
  2. If you’re feeling cautious, draw a line where you want your cuts to be. Straight across the knee or just above the knee looks best!
  3. Slice a straight line across from the inseam to the outer seam. Try sticking a piece of cardboard or something inside your jeans to protect yourself from accidently creating some super awkward-looking capri/shorts.
  4. And if you’re feeling particularly rebellious, hack off your hems. Seriously, just cut them off with scissors. Just make sure you measure how much you want to take off before you cut!

*Your washing machine will give your newly raw hems some more character by fraying the edges.

Cuddly Resolutions

When the ball drops and the glitter clears on the first day of the year, ya’ll are determined to work away those sads. I wanna help. Let’s look at some stuff that will make this winter cuddly and this new year hopeful.

Harlow and Sage

Harlow and Sage












1) @harlowandsage

If you’ve never seen this Instagram feed, get ready for your heart to melt, solidify again, then explode. The stars are Harlow a skeptical Weimaraner and (yes) Sage, a hound with some serious googley eyes. Did I mention they like to cuddle? They cuddle a lot. Plus they have other dog pals and sometime they all cuddle and weeeeeeeee.

2) All the R&B Records

Listening to the funk always makes me want to move– and moving is important in this weather, especially if you are enduring that polar snap. Yes, R&B could save your life. Might I recommend gathering with pals in the living room for some: Al Green, Chaka Khan, Sam Cooke, Aretha, Stevie Wonder, James Brown?

3) The Hot Toddy

Forget about parallel universes and that large hadron collider, the person that discovered this drink was a real genius. Citrus, spice, honey, hot water, and (oh yes) bourbon all mixing together in one glorious steamy treat that will melt you down to your toes. Many variations are available, but I like the ones that add cinnamon sticks to the mix (We mentioned it had bourbon right?).

4) Blankets. So many blankets.

Depending on your hydro bill, you may be averaging 2-5 blankets per night if you live in Toronto. I have long joked that I would straight up wear one around town this winter if the bitter cold got worse; but blanket-lined clothing may be my way to go. Consider a lined denim jacket, work shirt, or some selvedged denim (like Naked & Famous started putting out a few years back). No long johns, no problem.

5) This on repeat:

BTW: Resolutions? Please. You want to improve upon yourself this 2015? You have to make plans. Because resolutions are just plans to further plans. Real talk.