Introducing: McGuire Denim

New at dutil: McGuire Denim

LA-based denim house McGuire reinvents the classics

Female denim designers have been stepping it up in the past ten years; heading design at powerhouses like Guess, Paige, Citizens of Humanity, and MiH. With the introduction of elastin, the man’s world of workwear blew away and it was obvious that there was a hole that female designers have been more than happy to fill. Why? Because they know what it is like to live and move in blues, which are often tighter than that of their male counterparts – making the addition of elastin almost non-negotiable in this day and age. But even amidst this sea of change, there still aren’t many female designers inspired by utilitarian design.

That is what makes LA-based denim line McGuire so appealing. Enter McGuire founder and designer Marianne McDonald. With such an impeccable indigo pedigree – she basically built Joe’s and revamped the 1969 line for Gap – the move to creating her own line was only logical. The collection is simple with classic lines, and a focus on accentuating the urban femme in all of its forms – reinventing the sexy little black dress to the fitted pencil skirt and the flare. Simple washes are featured to nod to the organic history of vintage work wear, and her inspirations come from all places – from Serge Gainsbourg, to 70′s models. McDonald is the real denim deal, unafraid to make a cut that only women love and men might hate (such as the boyish “Mrs. Robinson” with a longer rise).

Through her design, McDonald hopes to continue to further an appreciation of working denim to a whole new female audience. She compares a relationship to a good pair of jeans to that of “a good coffee or wine… at first it all tastes the same, but as you gain more knowledge and appreciation, you begin to become passionate about the elements that make it superior.” We can (and do!) get behind a philosophy like that.

McGuire Gotham Slim

McGuire Gotham Slim in Revel

McGuire Denim Mrs. Robinson in Way Fare

McGuire Denim Mrs. Robinson in Way Fare






Introducing: Doublewood Denim

Introducing Doublewood Denim, a San Francisco based denim brand with a strong focus in minimal, but intricate details.

Doublewood Denim was co-founded by Ontario-born, Hong Kong/Vancouver-raised, San Francisco transplant and self proclaimed denimhead, Jeffrey Lee and his two childhood friends in Fall of 2013. The three friends; an Architect, Engineer and a Marketing Analyst (now based in San Francisco) have a deep-rooted belief in rational functionality and sustainable aesthetics, which undoubtedly carries over to the denim they produce.

Raw selvedge denim is a blank canvas; it is up to each individual to carve a distinct look through everyday wear and tear. The Doublewood team is obsessed with this unique fine-aging process, and it was this exact notion that drove them to craft a pair of jeans that was genuinely imbued with such ideals. Each pair of Doublewood denim are numerically hand-stamped and crafted with batch-specific details.

dutil. is proud to be Doublewood’s exclusive purveyor in Vancouver & Toronto!

The Narrow (Batch 2) The Straight (Batch 2)

Fall 2014 Denim Trends

These days, the night air necessitates a light jacket and it’s dark by the time we get home from work; fall is here. No doubt about it. It’s not all bad though, because fall fashion is so much more interesting than summer attire. This season, the ever-popular dark wash “skinny jean” takes a back seat (but is still along for the ride) and makes way for some different silhouettes.

Ladies Fall 2014 Denim Trends:

Boyfriend Jeans – by now, you probably already have a pair of these – and if not? Well, it’s time to get a pair – how else are you going to look stylish AND be comfy enough to eat all of those Thanksgiving and Halloween treats that will inevitably be shoveled into your mouth in the next few weeks?

Levi's Made & Crafted Marker Wildwings








Mom Jeans – yup, mom jeans are IN style. No, you don’t have to be a mom to wear them. For those of you who like the idea, but are a bit afraid to try the trend – we suggest trying out a high-rise skinny in a lighter wash, or in one size larger than you typically wear. This will give the illusion of the trend, but keep it wearable and carry-over-able into subsequent seasons.

Levi's High Rise Frenzy








Distressed Jeans – yes, they’re back – but they don’t look like the ridiculous jeans from the early 2000′s. Focus on the more “natural” looking distressing and whiskering to avoid looking like you found your jeans in a time capsule from 10 years ago.

Henry & Belle Relaxed Skinny Ryan








Fitted Capris – you may have sworn to yourself that you would NEVER, EVER wear them (in general, or again) – but you may change your mind after seeing this season’s take on the capri. This fall’s capri is longer and skinnier than the average flood pant, with a little flare at the bottom. They are slim enough to fit into tall boots, but look even cuter paired with an ankle skimming boot that shows off a peek of skin.

Rag & Bone Skinny Crop Heritage








Mens Fall 2014 Denim Trends:

Straight Legged or Slightly Tapered – thin as a pin is totally out. Yes, you can still wear a “skinny” jean, but you’d better make sure you’ve got a little room in the thigh to even things out. You want to look slim and tailored, but you also want to leave a little room for the imagination.

dutil. Quintessential Lean Raw








Rugged, Worn-In Looking Denim – don’t be afraid to look a little bit dirty. That is the point here.

Scotch & Soda Lot 22 Ralston Cold Iron








Dark Earth Tones (Wine, Khaki) – finally! Totally wearable coloured jeans. Just err on the side of neutral and you can get away with pairing these coloured jeans with items you already own.

Naked & Famous Skinny Guy Wine Chino








There you have it! Fall denim is here – and we can’t wait to help you find a new pair of jeans!


What’s the Deal with Jean Jackets?

It’s time for the denim jacket to come back into full force as our outer layer of choice before the vortex of cold awful (AKA puffy jackets that make people look like a bag of packing peanuts). As of late, many of our customers have been coming into the shop looking for the perfect one, (and by denim jacket, we’re talking about the 20th century ‘trucker’ style made popular by Levi’s and the Marlboro Man – you know: boxy, raw or stonewashed, button-up, welt/side pockets and chest pockets); it is pretty much a failsafe wardrobe piece. Why, you may ask? For one, it’s heavy enough to protect against that nip of wind, but still light enough for the day. This is obvious. So apart from this, there is no real reason why we should be drawn to this jacket, right?

Technically, if we’re being really honest, the jean jacket is not THAT cute. Who even uses chest pockets? And to do up all those buttons every day is like, “OKAY, SURE”. Nevertheless, this very curious denim piece is even more curiously never going out of style. Maybe its lack of cute or cool is the appeal – it’s almost boring! This makes it the perfect layering/mixing piece. It is so neutral and unassuming, you can wear it with almost anything (or wear it underneath almost anything) – observe, Marty McFly, I mean did you even know he was wearing one the whole time? Similar logic: purposely having less attractive friends in your Tinder profile photos.

Every season there is a “modernized”, “reinvented” version that is slimmer, longer and has more pockets or less pockets, but the true blue always prevails. This reinvented “modern”, “slimmer” look is a myth by the way; the original denim jacket (aka the “workman’s blouse”) was a two pocketed, long, cinch back jacket that sometimes had a drawstring waist. For real. A drawstring. LVC has decided to bring the repro back (yay!), and it looks great. But again, this classic look is a certain taste. It doesn’t seem to have anything on the popularity of the trucker style.

Everyone has had, or wants, or will have one of them (…like, literally everyone – moms, dads, even babies). So go ahead and layer up, work in a raw, or find that perfect showpiece – let’s all get our JJs on this fall. Find that cherry to top your perfect Canadian tuxedo!

Introducing: Greywire Denim

In 2014, denim veteran Michael Press partnered with designer Elie Tahari to launch a new premium denim and casual wear brand: Greywire, which specializes in men’s and women’s denim, knits, wovens, T-shirts and outerwear.

Michael Press has over 20 years experience in the premium denim world. He has held top positions at Textile by Elizabeth and James, Earnest Sewn, Paige Premium Denim, Vintage Revolution Jeans, Ropa Siete Leguas, Denim Factory, AG Adriano Goldschmeid Jeans & Diesel Jeans.

The three intertwined wires in Greywire’s logo stand for fit, fabric and finish, which characterize the collection.

dutil. is happy to announce that we are now carrying a few pieces from the line: a slim straight and a tapered leg for men, and a slim for women! Click the photos below for more information.

Coming this Fall 2014…. The Quintessential Series Pt. 2

We’ve been perfecting and then re-perfecting our Quintessential Series for a while now, and we are getting nearer and nearer to unveiling our new fits for both men and women. We believe that our new line boasts perfect wardrobe staples that you can wear time and time again, and we know that you will feel the same. Please email to be notified when our jeans are available for purchase.

dutil. Quintessential Patchdutil. Quintessential Pocket

Back to School Sale!

Visit one of our shops to receive 20% off your purchase
when you show valid student ID between September 2nd – 7th, 2014.
Can’t make it in-store? Snap a photo of your ID and send to
for a 20% off promo code valid from September 2 – 7th, 2014
Applicable to select brands only. Not applicable to already discounted product.
Cannot be applied to previous purchases. See in-store for additional details.


10 Iconic Moments in Denim

Denim has helped shape pop culture since the dawn of time (ie: the late 18th century); in fact, we think the natural history museum should have a pair of Levi’s hanging somewhere next to the dinosaur bones. Some looks inspired us, other looks changed fashion forever. We are counting down to the number one iconic moment in denim’s pop cultural history.

10. The Kriss Kross concept

Remember those teen rappers in ’92, that had that song that would make you “jump jump” but also want to wear your stuff uber baggy and backwards? Yes, that was the magic of this wiggity wiggity whack duo from the ATL.








9. Sticky Fingers – Rolling Stones (album cover)

One of the most uncomfortable album covers to look at with your parents around, Sticky Fingers displays a tight pair of high-waisted skinnys that leave little to the imagination. We would have suggested sizing up a little.






8. Winona’s boyfriend look

Remember that scene in 1994’s “Reality Bites” where Winona is trying to pay her phone bill by hogging out her gas card for cash at the station? In that red tank top and slouchy Levi’s 511s? There still isn’t anyone that can do this disheveled look better. Winona forever (in blue jeans).








 7. DeGrassi’s opening butt credits

For all the Canadians, let’s not forget the classic 80′s-90′s Degrassi opening credits ending with the high school’s logo on the back pocket of a girl’s stonewashed “PWT”s. This was of course later recreated for the reboot series Degrassi Next Generation with a jean jacket (just to really flesh out the Canadian tuxedo tradition).












6. Coppola’s “Outsiders” in faded glory

A band of brothers in faded, flooded, slim-straight Levi’s and Wranglers paired with dirty white tees and denim vests; could costuming in the 1983 movie “The Outsiders” could have gotten any sweeter? I mean, how many of us tried keeping our king packs rolled in our shirt sleeves after seeing that magic?






5. Sid’s pins

Ripped jet-black skinnys with a thick leather belt? Yes please. After seeing these iconic black denim pipes on their favourite Sex Pistols front man, young punks went to town with the tapers; and who needs a shirt when you have blood and a guitar? Sid was the OG of the distressed look for various reasons, but most notably his tight black, ripped-up raws.








4. Marilyn Monroe’s tight indigos

This golden-haired beauty made cuffed denim sexy for women in several movies, but most notably in Levi’s for the Western “The Misfits”. Three pairs worn by Monroe during the film were later auctioned off to designer Tommy Hilfiger for close to $50, 000 (and he gave them to Britney Spears as a gift)!







3. 2Pac’s overalls

One strap or two, there is no way Dylan from 90210 is going to take 2Pac’s place on this list as the overall master. Worn with a sweat top underneath and THUG LIFE stitched just below the bib, this king player wasn’t playin’ around in his Dickies








2. “Born in the U.S.A” – Bruce Springsteen (album cover)

Faded blues and a red bandana hanging out of the back pocket. This is really the moment in time when the Boss became the Boss. Simple and straight up, the workingman’s poet; this signature laidback look was (no doubt) bolstered by a good pair of worn-in Levi’s.






1. James Dean (in “Rebel without a cause”) vs. Marlon Brando (in “The wild one”)

It was battle to choose between these two handsome icons – Dean in Lee’s 101 vs. Brando in Levi’s 501s. Both young hoodlums wore their jeans cuffed around a boot while they ripped and raced on the streets. Nobody has come close to the cool these two rebels exude in their classic selvaged cuts. How about we make their future holograms battle for the top spot?








***Honourable mention: Lest we forget this matching outfit from the Britney and Justin era. These two, for this moment, will always be remembered as all that was soulless and unholy in the decade of lip-syncing pop.