Think about your favourite pair of jeans. Faded, worn in all the right spots, washed to perfection;a caress […]
Washing your raw denim is a touchy subject to say the least. We have tried to approach this guide with as much scientific basis as possible, dividing the different philosophies and techniques so you can “choose your own adventure” per say, evaluating the potentials of each.
Denim has helped shape pop culture since the dawn of time (ie: the late 18th century); in fact, […]
From Moisturizing jeans to Project Jacquard, we take a look at notable denim technologies from the past century.
Photographer Jacquie Shaw and Art Director Seth Parker created this incredible photo series featuring lightweight, washed and distressed denim for the summer.
A touch of southern hospitality and a heavy dose of psych rock makes their way up to Canada […]
Explores this ubiquitous fashion trend. So what is it, exactly? Does this mean that the world is now filled to the brim with athletes? Turns out, it’s suddenly cool to look like you’ve been at the gym, whether it’s true or not.