When Brandon Svarc launched Naked & Famous Denim in 2008 he brought raw denim to the forefront of the Canadian clothing market. His focus was to create great, no-B.S. jeans from beautiful Japanese denim without the fanfare of celebrity endorsement. When the Naked & Famous women’s line launched a few years later, the brand’s design team focussed their attention on constructing basic fits: a mid-skinny, a high-skinny, a boyfriend… Nothing but the essentials. In Fall/Winter 2017, they broke the mould and released an experimental fit that would soon become their most sought after women’s fit: the Naked & Famous Classic.
Naked & Famous Classic Fit:
Most women obsessed with high rise jeans make the same claim: they just aren’t high enough. Well, Naked & Famous heard you loud and clear. The Naked & Famous Classic has a true 13″ rise, hitting right around your belly button. Channelling the denim golden age of the mid-seventies, they pair this super high rise with a true straight leg. With a 32″ inseam, most women will want to wear these jeans cuffed, and in doing so, you’ll be able to show off the selvedge detailing; yet another ode to the denim golden age. However, if cuffing isn’t your cup of tea, we can hem the jeans to the right length for you!
*We find these jeans tend to fit large. We suggest going down a size from your regular jean size.
Why We Like It:
This jean is a staff favourite at Dutil for all the right reasons. First, the Classic is a super high rise jean. Second, it’s a flattering raw, selvedge denim option for women who like the idea of breaking in a pair of jeans. Third, the Classic cut is available in a variety of interesting fabrics, from duck canvas to 11oz selvedge denim. And N&F are constantly releasing the fit in new seasonal fabrics too! Finally (and perhaps most importantly), like all of Naked & Famous jeans, the Classic is made in Canada from premium Japanese denim.
Madison has been wearing her 11oz Selvedge Classics since October 2017 and she’s washed them four times. Tempted by comfort, she nearly bought her regular size; however, trusting that they’d stretch out enough, she decided to go with a size down. Uncomfortable at first, the jeans stretched roughly one full size. The fabric also softened significantly with continued wear and wash. To boot, the jeans have faded beautifully over time. Starting an almost metallic-like blue, the fabric’s shine eventually disappeared and revealed the beautiful hues of blue pictured above.
We’ll be honest: there’s not much to hate about this fit. Yet the tried and true adage still holds: nothing works for everyone. If you like a jean that is comfortable from the get go, this cut might not work for you as most of the available fabrics are made from 100% cotton, or close to it. Additionally, if you don’t like your jeans sitting around your belly button, you may want to explore other options. Still, we are glad for N&F’s innovation; the Classic fit has made some of our favourite raw denim attributes accessible to women in a flattering and fashionable way.