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Backyard Urban Farm Company: A Fresh Start after The End of Suburbia

In Toronto, Marc and Arlene Green have been inspiring their community to reverse the damage done to the environment through the Backyard Urban Farm Company. By offering gardening products, planning and coaching, they are propelling a movement that lowers our carbon footprint and encourages a sustainable, natural, independent and local lifestyle.…

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Headed for the Frisco Bay

The birthplace of blue jeans, the main hub for the American poetic avant-garde in the 1940s, and currently the haven for tech savants and creative agencies - San Francisco. We chatted with Jeffrey Lee of Doublewood Denim to find out more about the city that inspires all these artistic and intellectual leaps.…

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Introducing: McGuire Denim

Female denim designers have been stepping it up in the past ten years; heading design at powerhouses like Guess, Paige, Citizens of Humanity, and MiH. With the introduction of elastin, the man’s world of workwear blew away and it was obvious that there was a hole that female designers have been more than happy to fill. Why?…

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Introducing: Doublewood Denim

Introducing Doublewood Denim, a San Francisco based denim brand with a strong focus in minimal, but intricate details. Doublewood Denim was co-founded by Ontario-born, Hong Kong/Vancouver-raised, San Francisco transplant and self proclaimed denimhead, Jeffrey Lee and his two childhood friends in Fall of 2013. The three friends; an Architect, Engineer and a Marketing Analyst (now based in San Francisco) have a deep-rooted belief in rational functionality and sustainable aesthetics, which undoubtedly carries over to the denim they produce. Raw selvedge…

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