Longing for Levi’s Levi’s truly need no introduction. The brand is backed on tradition, authenticity and timelessness. We’ve […]
Considering shrink-to-fit denim? We have all the steps and necessary entertainment to get you started. And if you have some tips and photos to share of your shrinking experience, we want to hear about them!
Think about your favourite pair of jeans. Faded, worn in all the right spots, washed to perfection;a caress of denim, if you will. This Again Denim aims to hit your sweet spot with vintage,reworked, quality denim pieces, all redesigned by Kaitlin Churcher.
Denim has helped shape pop culture since the dawn of time (ie: the late 18th century); in fact, we think the natural history museum should have a pair of Levi’s hanging somewhere next to the dinosaur bones. Some looks inspired us, other looks changed fashion forever. We are counting down to the number one iconic moment in denim’s pop cultural history.
From Moisturizing jeans to Project Jacquard, we take a look at notable denim technologies from the past century.
It’s time for the denim jacket to come back into full force as our outer layer of choice […]
My ‘boyfriend’ jeans are more than willing to spend the entire day with me doing the things I […]
Thank you to everyone who biked to our shop in Vancouver or Toronto between May 26th and June […]
Now that January is almost over, it’s time to re-evaluate our New Years Resolutions – which ones are […]