The birthplace of blue jeans, the main hub for the American poetic avant-garde in the 1940s, and currently the haven for tech savants and creative agencies – San Francisco. We chatted with Jeffrey Lee of Doublewood Denim to find out more about the city that inspires all these artistic and intellectual leaps.

Female denim designers have been stepping it up in the past ten years; heading design at powerhouses like Guess, Paige, Citizens of Humanity, and MiH. With the introduction of elastin, the man’s world of workwear blew away and it was obvious that there was a hole that female designers have been more than happy to fill. Why?