Neuw: The denim has landed
Tis’ the season for everything new (and everything NEUW). We are very happy to have fresh arrivals from NEUW for the upcoming season so we thought we’d show you what’s just flown in from our stylish Australian friend.
If you’re not familiar with the brand, you better catch up because they’re making moves FAST and continuously leading in the denim world. NIEUWLANDSTRAAT (aka NEUW) is an Australian denim brand that launched in 2009, spreading globally in 2011. The brand describes itself as a “modern brand” that strives to “respect the heritage” and “embrace the future.” On top of this, NEUW highly values its ethical production, manufacturing and distribution processes. This means a safe manufacturing environment, no child labour, fair trade standards as well as an environmentally friendly commitment throughout all aspects of the brand. Need we say more? Not only are the denim styles the perfect mix of timeless and modern for both men and women, this brand has also formulated the ideal ethically based production, manufacturing and distribution model for the global market.
Dutil is always happy to spotlight a brand that is doing it right in all aspects of the brand. Narrowing it down to only three reasons why we love NEUW isn’t so easy, but we think these reasons say it all.
The brand makes a conscious effort to maintain its ethical standards in all aspects of the production process. From social to environmental standards, they are committed to staying true to its values and ensuring these values are reflected through its denim.
2. NEUW has style
We know all denim brands have their own unique style that is special to them, but NEUW’s sense of modern style is really no lie. The brand manages to create classic yet modern and COMFORTABLE styles for both men and women. For those that want specific stylish washes and details, there is a very high chance that this brand will have it. They continuously makes jeans that are totally on trend, yet timeless, ensuring them to be worn for many seasons to come.
3. NEUW gets better with time
The indigo dyeing process creates these jeans to get even better with time. They say that a good book is like a good friend, right? Well, we think a good pair of jeans is like a good friend, and their jeans are more like a best friend. The more they’re with you, the more they get to know you, and the more they’ll become a part of you. These jeans will mould to your shape with time and develop fading from the white core. Trust us, old NEUW will be perfect for you.
It’s all new
In time for the upcoming fall and winter season, dutil is stocked with the latest styles. Your old favourites are back with new washes as well as a couple new modern styles that we are excited to feature. Pop in to one of our locations or check it out online in the next week to see all the newness from NEUW.
In this post: NEUW Marilyn Nytorget, NEUW Ray Tapered Slayer